Summer's Over!!

Unless you've got a business that ramps up during the summer months, most business owners will see a slowing of sales during this time. Although Labor Day signals the end of the summer and back to school for the kids, it also brings on an urgency for any business owner. Have you met your projected sales goals?

Now is a good time to take a look at what you've done during the past 8 months and determine what changes (if any) need to be made to improve your marketing strategies. Many businesses will only have the next 2.5 months (Sept., Oct. & the beginning of Nov.) to meet their projections. Taking a good look at the successes and failures of your marketing plan will also help you develop a better plan for next year.

If not already doing so, any business owner should be looking at their sales and marketing expenses at least once a quarter. I can't tell you how many business owners I have worked with who do not track from where their sales are coming. How do you know if you are spending your marketing dollars wisely if you don't complete a periodic evaluation of their effectiveness?

Maybe you don't have the time or expertise to track your marketing efforts. If that's the case, you should never neglect this very important tool. Instead, you should hire an expert, like Mainstay Marketing, who can complete the evaluation for you. I guarantee the money you spend on the evaluation will be well worth it once you eliminate the strategies the don't work and expand on the ones that do.